Babyshop

Babyshop

It’s Your Style Fashion Launch

The launch campaign of the all new concept ‘It’s Your Style’ by Babyshop across the Gulf Region. The creative concept of this launch was the involvement of children starting from the models, leading to the host and final performance by the youngest DJ of the country.It’s Your Style campaign launch created a virality amongst the consumers as they were able to watch the entire show LIVE on Facebook and all the highlights through Instagram stories. The traditional media carried the launch campaign story for more than two weeks. This launch was held at the Jumeirah Beach Hotel lawn gardens at the foot of the Burj Al Arab hotel.

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Brand Activation