Fun Works

Fun Works

Indoor Theme Park Launch

Store launch of the first Fun Works store in the UAE at Yas mall, Abu Dhabi. The concept of a kabuki drop with the rotation of the clock screws from the Fun Works logo to unveil the store façade and twenty six [26] activation concepts, one [1] for each for the [26] signature Fun Works experiences, were created to introduce the theme park with a bang. The limited invitation list included the media and students from schools that are in close proximity to the park. Post launch, the theme park was visited by 500 students from 10 schools which resulted to an 8% to 10% increase in footfall.

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Brand Activation